10 Pharaohs

How to play 10 Pharaohs

“Third, the African market has matured to a point where the regulatory, mobile and demographic tailwinds are now translating into genuine, durable growth rather than early-stage promise.”

However Hjalmar Ahlberg, who covers GiG as an analyst for Redeye, suggests the decision to acquire 888Africa and re-enter B2C may be partly down to headwinds being experienced by the company’s B2B business.

“It started off pretty good when the new management and the spin-off was completed,” he comments. “They had a really good pipeline of customers, and I mean, their projections looked pretty solid.

About 10 Pharaohs

This would grant the regulator enhanced powers to proactively enforce rules and restrict problematic advertising channels effectively.

Gambling ads are currently monitored by ASA under the CAP 16.1 code. Just this week, Midnite received its third ASA ruling. The operator was told to remove a TikTok advertisement that featured a young-looking character. 

The report singled out several marketing tactics which had been flagged as particuarly concerning.

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Prediction market operators are on legal losing streaks, confirming that Beynon is onto something when he says the regulatory environment is the biggest risk facing the industry.

“We continue to view regulation as the largest risk to prediction markets,” says the analyst. “While industry growth remains robust, adverse legal outcomes could materially impact sports contract availability and long-term adoption.”

Amid a string of losses in federal appellate courts, it appears increasingly prediction markets are angling to take their cases to the U.S. Supreme Court, banking that the high court will allow them to continue offering sports event contracts free of state gambling regulations.