Sheep Gone Wild

What is Sheep Gone Wild?

The “too easy to get a licence” argument doesn’t necessarily hold up to scrutiny, to be fair. Andrew Bentley, co-founder and CEO of regulatory technology startup LiSense, is one who rejects the suggestion.

“There are significant checks on individuals and businesses before a licence is granted,” he says. “The UK Gambling Commission has set out what it expects. If you want a licence in the UK, you need to meet those expectations.”

Bentley believes regulated operators are genuinely trying to do the right thing but says some mistakes could be mitigated through better automation and continuous monitoring. Enforcement statements also provide lessons that businesses should use to test their own exposure.

About Sheep Gone Wild

Announced on Thursday, the strategic partnership will grant Spotlight’s network of global sportsbook operators access to Engage Games’ bespoke games, each built collaboratively with Spotlight’s partners.

It marks Spotlight’s first expansion into gaming, combining the company’s global product and content distribution with Engage Games’ platform and track record in free-to-play and pay-to-play games.

Spotlight said the decision to enter the gaming sphere comes as operators increasingly turn towards free-to-play games as a means of “engagement, retention, reactivation and acquisition”.

How to play Sheep Gone Wild

But while the ARGN intends to enhance collaboration between stakeholders across the continent, Akolade asserts the aim is to promote “common principles rather than identical regulations”.

Akolade explains: “Every African country has its own legal framework, culture, and level of market development, so a single model might not work everywhere.

“What we do believe is that basic principles should apply across all markets. These include protecting minors, providing effective self-exclusion options, promoting responsible advertising and ensuring that people affected by gambling harm can access support.